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MobileOne in Singapore Selects hSenid’s Next Generation Service Delivery Platform (SDP)



Mobile World Congress, 16th February 2009 - MobileOne (M1), one of the leading Telecom operators in Singapore has selected hSenid Mobile, a leading mobile solutions provider, for their Next Generation Service Delivery Platform.

hSenid’s Service Delivery Platform, mChoice™ SDP, is the first open and extendable SDP using standard APIs and is designed to help service and content providers, network operators and systems integrators move from inflexible, ‘silo-based networks’ to a more modern, service-oriented architecture (SOA).

mChoice™ includes a core SDP and a range of innovative mobile solutions and value added services such as multi-channel top-up, rewards, chat, voting and alerts which are built on top of the SDP. It provides mobile applications with efficient access to a variety of messaging systems. hSenid’s SDP can connect any number of applications to a wide variety of message transports such as Multimedia Messaging System (MMS), Short Messaging Service (SMS) and Wireless Application Protocol (WAP) Push. The developer is free to concentrate on building the application rather than learning about individual messaging protocols.

mChoice SDP allows M1 to deploy new messaging applications quickly and easily. It acts as a bridge between their network and third party application providers. This also allows M1 to manage a number of different types of service providers in different locations, increasing both revenue and traffic.

mChoice SDP helps to standardize all the service interfaces for M1, enabling them to provision, control and bill for all the value-added services they provide, whether the services are developed in-house or created by third-party application developers. mChoice SDP enables greater flexibility for Enterprises, Service Providers, and Application Developers and as a result end-users benefit from a rich choice of integrated applications.

“We selected hSenid mChoice SDP after reviewing many SDP’s in the market. We believe hSenid’s SDP will provide the necessary requirements for M1 to run its services more effectively and efficiently in the future” said Mr. Tan Tiong Heng, General Manager of Core Network Planning, M1. 

hSenid Mobile has been working with M1 for over six years, during which time major projects have been delivered with significant results. Such key projects include the M1 deployment of the MySQL cluster, a carrier grade solution from hSenid Mobile which enabled them to increase M1’s subscriber revenue. mChoice Rewards was also enabling improved customer loyalty by setting up promotional campaigns and issuing rewards. mChoice Recharge, a multi-channel top-up solution, enables M1 customers to top-up their prepaid mobile accounts via SMS. M1 has also chosen hSenid Mobile’s mChoice Reporting – a comprehensive Telco Reporting Platform, which is a Business Intelligence system that helps M1 to make strategic decisions and revenue calcu¬lations based on real facts by mining over 2 Terabytes of data.

“To satisfy both the current and future demands of subscribers, Service providers need to launch more services faster in a cost effective manner. Lower capex and opex are key areas to be considered when launching new services faster,” said Dinesh Saparamadu, CEO hSenid Software International.

hSenid Mobile’s solutions have been proven across Asia, Europe, North and South America with such key customers as: MobileOne (Singapore), DSTCom (Brunei), Hutch (Sri Lanka), Mobitel (Sri Lanka), Suntel (Sri Lanka), Tigo (Sri Lanka), Sampath Bank (Sri Lanka), Santander Bank (Spain), Seylan Bank (Sri Lanka), Telcel (Mexico) and TODO1 (Florida, USA).

For more information on mChoice SDP, please visit hSenid Mobile at Mobile World Congress 2009, Barcelona (Redhat Stand, Hall 2.1, Booth C73, Singapore pavilion, Hall 2, Booth E17) or email: This email address is being protected from spambots. You need JavaScript enabled to view it.


About hSenid Software International

hSenid Software International is a premier HRIS, Wireless and Outsourcing solution provider. The company has offices in the United States, Singapore, and R&D centres in Malaysia, India and Sri Lanka. hSenid services a large customer base in Sri Lanka & overseas and have provided customized solutions to its clients, addressing their wide, varied & specific requirements. Due to the multiple interests of their clientele, the company has diversified to provide various products & services addressing different customer requirements.

About MobileOne (M1)

M1 is a leading mobile communications provider in Singapore, with more than 1.6 million customers. It provides a full range of mobile voice and data communications services over its 2G/3G/3.5G network.M1 also provides international call services to both mobile and fixed line customers. It has partnered operators globally to provide its customers coverage and roaming services in over 230 countries and territories.

With a newly upgraded 3G network, M1 became the first mobile operator in Singapore to offer High Speed Downlink Packet Access (HSDPA) in December 2006 when it launched 'M1 Broadband' - Singapore's first true island-wide wireless broadband service. Widely known as an innovative operator with an established brand, M1 aims to be the leader in personal voice, business and data communications, focusing on value, quality and customer service.

M1 is listed on the Singapore Exchange and its current major shareholders are SunShare Investments Ltd, Keppel Telecoms Pte Ltd and SPH Multimedia Private Limited.

For More Information

hSenid Software International (Pvt.) Ltd
Anjula Kurukulasuriya
Marketing Specialist 
Tel:             +94 11 2 446623       /             +94 11 2 699 754       
E Mail: This email address is being protected from spambots. You need JavaScript enabled to view it. 

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