As competition intensifies in Singapore’s mobile services market, M1 has stayed ahead of the curve by anticipating subscriber trends and responding with innovative new applications and services. At the same time, it has had to rein in costs while doing this, in order to deliver these new services at a meaningful price point to its customers.

For M1, the key to achieving this was to take the open source route in partnership with hSenid, a solutions provider with the business and technical expertise and a proven ability to innovate while ensuring the reliability, quality and performance of its applications.