Telecom industry is one of the fastest growing industries in the market that looks for continuous innovation and a storm of developments. Operators need to keep a careful eye on these new developments in order to stay ahead of the critical battle to survive in ever shrinking markets.
The fast pace of developments in the Telco industry has increased the importance of service provider’s roles. When the content eco-system gets increasingly complex, subscribers expect service providers to be accountable to deliver innovative services and expect a great customer experience continuously. There could be any reason for a bad user experience, but the fact is that subscribers expect the operators to provide a great experience for the amount they pay for the service on their network.
In the past when aiming for voice market was only the way of survival, Telecom operators were able to ensure a great quality in the services that are provided. However today, the challenge is considerably more complex. Telecom Operators are in search for Service Providers who can provide continuous innovation in the applications.
Turning a few pages back in the history of Telecommunications, in the 1980’s, telecom services were deployed on digital switches. In the 1990’s, the rise of Intelligent Network platforms supported the use of general purpose computers in the core network. With market saturation and voice revenue dwindling, the need for converged services coupled with the need for vendor abstraction, open standard programming models, high availability and scalability characteristics, gave rise to Service Delivery Platforms (SDPs). Hence, in the past decade emerged, next generation networks with Service Delivery Platforms at the edge of the network leveraging standard Information
Every decade the telecom network has seemed to endure a significant transformation.We are now at the beginning of yet another paradigm shift in the Telecommunications domain. A very competitive economic climate has resulted in Operators taking a hard look at how they manage and operate their network and services. They are focusing on reducing the CAPEX incurred in managing their business processes and services but at the same time, to provide differentiation and enhanced services to their subscriber base.
Coming is the era of “on demand” where Operators can use a SDP on the Cloud to reduce CAPEX and simultaneously open up their network to 3rd parties to develop and deploy applications. Thus, decrease time to market for new services, nurture innovation, and monetize and optimize network resource usage.
The success of a mobile application is based upon innovation and relevance to its intended audience. Furthermore the uniqueness of the application, its functionalities and time-to-market add on to the foundations which contribute to its success. In the mobile applications industry, innovation can be derived from an average high school kid to the likes of Mobiquest, all of which contribute to this rapidly growing industry. Every mobile application developer dreams of building the next cutting edge application and monetising it.
A major challenge for the telecom operators is therefore to channel the creation of these applications, which undoubtedly adds value to their service offering. This creates a need for telecom operators to have a platform that can entice innovation starting from idea generation, necessary tools, best practices and also a test bed where mobile application developers can endeavor their brainchild with utmost freedom.
Mobile application developers who thrive to unleash their creativity in the form of novel applications crave for a simple and streamlined application development process. They want to create applications with minimal intervention and understanding of the need to connect to the telecom operator’s backend, as well as their underlying protocols.