Company Profile 
SDP in the Cloud
The elasticity of the Cloud will eliminate hardware CAPEX where Operators can resort to a costeffective ‘scalable OPEX’ model, where they pay for the resource usage “on demand” (e.g. during traffic peak seasons, increase resources). Such flexibility will allow Operators to invest in a small scalable SDP and grow with the needs and infrastructural changes of the future.
This paradigm shift of SDP to the Cloud brings about a Platform as a Service (PaaS) model where application development is simplified with the storage space, run-time environments, partner management and application provisioning easily available in a central location. Additionally, such conventional requirements as charging which traditional applications had to implement, are simplified by SDP leveraging the billing infrastructure.
mChoice™ SDP, raised to the Cloud
mChoice™ SDP, a Cloud SDP is a timely solution from hSenid Mobile which has a proven track record of optimizing Operator networks, minimizing CAPEX, increasing time-to-market and providing all the services inherent in a PaaS solution. mChoice™ SDP is a modular product, where Operators are at liberty to “pick-n-choose” components to suite the immediate need, allowing them to start small and grow progressively.
From service creation, management and monitoring to service delivery, mChoiceTM SDP is a robust, highly integrated platform which not only proves to be a cost-effective solution to the Operator, but it is a business intelligence tool. It will provide information on application usage, subscriber usage, access patterns, demographic data and a host of information that will be key in making business decisions.
With all the assets of a next generation SDP, mChoice™ SDP, the SDP in the Cloud is a platform of collaboration for Operators, Application/Content Providers and Subscribers to gain and optimally utilize the Telco Network.
